A tactical SME campaign for Arab Bank showcasing how its banking solutions simplify and support your business journey.
A commercial featuring a comedic storyline about a businessman who exaggerates his life achievements, highlighting how Arab Bank offers a practical solution instead of unnecessary drama.
Director: Aabed
Creatives: Ahmed Abi, Mina Masry, Luae Ahmed, Omar Amir
DOP: Tarek Hefny
Production Designer: Salma Taimour
1st AD: Shady Salah
2nd AD: Hanya Tarek
Stylist: Maha Abdelqader
Makeup: laurice Matta
Production House: Backstage Pictures
Excutive Producer: Samer Salah, Ahmed El Raei
Producer: Doaa Mansour
Assistant Producer: Nawal Moharam, Omar Khaled, Hend Yousry
Head of Production: Mohamed Salah
Production Manager: Mostafa el Ashry
Post House: PYMK.STUDIOS
Post Producer: Sarah Abouzeid
Editor: Abdelrahman Sameh
Colorist: Essam Abdelsalam
Online Editor: Hassany
Sound Design: The Garage Sound Studio
Music Production: Muhamed Sami
Music mixing & mastering: Moataz Tarek
VO: George Azmy
Casting: Target Casting
The commercial was filmed in Cairo, Egypt.
Arab Bank is a major Middle Eastern bank founded in 1930, offering personal, corporate, and SME banking services across the region and internationally.